Product Pricing
When setting up products for your eCommerce store, there are many different ways to configure how each product is priced as well as who sees what pricing.
On the most basic level, you are able to set the default product pricing across both Velocity and your storefront from within the product information page in BigCommerce. There, you will find a Default Price input box where you can enter your desired price for the product. This price, without any additional customization or modifiers, will be displayed for all users in Velocity as well as customers on your storefront.
Bulk Pricing allows you to set a quantity-based discount on products. This means that if a certain amount of products have been added to a cart, then certain discounts will be applied to that cart. These discount types include...
- Discount % — Applies a percent discount on the total product price if a certain amount of products has been added to the cart.
- $ Off/Unit — Reduces the fixed amount of items if a certain amount of products has been added to the cart.
- $ Fixed Amount — Assigns a fixed price to a product when a quantity threshold is met.
Velocity leverages BigCommerce’s built-in controls to manage Bulk Pricing. To learn more about Bulk Pricing, reference the BigCommerce documentation here.
Customer Groups give you the ability to classify customers in certain groups and determine if they receive discounts on products. Additionally, Customer Groups can restrict certain customers from being able to see/order specific products from the storefront. Below are a few examples of what Customer Groups can offer...
- Loyalty Group — Give specific customers a set discount on a select number (or all) products in your catalog.
- Tax Exempt Group — Offer certain customers an exemption to be taxed on orders (recommended only for Government Agencies or Nonprofits).
- Wholesale Group — Restrict retail customers from having access to certain categories or products.
- Members-Only Group — Restrict your storefront to only customers who have registered an account.
Velocity leverages BigCommerce’s built-in controls to manage Customer Group Pricing. To learn more about Customer Group Pricing, reference the BigCommerce documentation here.
Before using Price Lists, you must first make sure that you have Customer Groups configured. This is because Price Lists allow you to set advanced variant-level pricing based on Customer Groups. Once you have set up Customer Groups, you can then use Price Lists to establish overrides for those groups on the variant level (Price Lists are required to set overrides on the variant level).
Velocity leverages BigCommerce’s built-in controls to manage Price Lists. To learn more about Price Lists, reference the BigCommerce documentation here.
Much like Price Lists, before using Category Level Discounts, you must first make sure that you have Customer Groups configured. Once created, you may then create Category Level Discounts. These discounts allow you to set a flat discount across an entire category for a specified Customer Group.
Similar to Category Level Discounts, Product Level Discounts allow you to set a discount on specified products for Customer Groups. Also like Category Level Discounts, you must first have a Customer Group configured before being able to assign a discount to products for that group.
Velocity leverages BigCommerce’s built-in controls to manage Category/Product Level Discounts. To learn more about Category/Product Level Discounts, reference the BigCommerce documentation here.
Product Modifiers allow customers on your storefront to customize a product or a Product Variant. For example, if your storefront sells lab coats for $100, you are able to provide an option for customers to select custom embroideries which can add an additional $20 to the item's total price. The same is true in the opposite fashion where a Product Modifier can reduce the price of the product as well.
Velocity leverages BigCommerce’s built-in controls to manage Product Modifiers. To learn more about Product Modifiers, reference the BigCommerce documentation here.
With Product Variants, you are able to nest multiple child products under one parent product and establish different pricing for each child product. An example of this would be if you sold different-sized products on your storefront, but didn't want each size to be priced the same. Instead of creating individual products for each size, you are able to create Product Variants of one product, set a different price for each sized product, and allow your customers to choose which size product they want while proceeding to pay for the price of that product size.
Velocity leverages BigCommerce’s built-in controls to manage Product Variants. To learn more about Product Variants, reference the BigCommerce documentation here.